Who Wants a Piece of Magic? (If you're building a business, your answer is "I DO!")

Who Wants a Piece of Magic? (If you’re building a business, your answer is “I DO!”)

In Chronicles of a CEO by Rebecca Liston

I don’t know a lot of things. In fact, sometimes the more I do know, the more I know I don’t know much, as my Uncle Ernie was fond of saying.

I suspect that there are many things we will never know, never fully understand about life and love, relationships and the cosmos, and I have to confess that if, when I die, I don’t “get” all the answers I will be kinda bummed out.


There are a few things that I have come to know as “truth” in this world.

Peanut butter tastes really good with chocolate.

Sales conversations can actually be fun and exciting.

Bacon also tastes really good with chocolate.

Marketing without the “ick” factor really is possible.

Raisins covered in chocolate are also delicious.

And when you’re trying to evolve your business, it is a really good idea to do these two things:

1. Stop obsessing about chocolate and how good it is (it’s just so distracting!);


2. allow yourself to get totally caught up in the Magic of Momentum*.

So by now, you all know how much I love really good chocolate…and in all likelihood, you’ve also ascertained that I have a pretty sound belief in All Things Magic.

And no, I don’t particularly think that my Knight In Shining Armour is going to sweep in on a Rainbow-coloured Unicorn and whisk me away in my glass slippers and delightful made-by-talking-mice ballgown. 


I do think that there are moments in business (as in life) wherein you just have to pause and realize: There is magic afoot.

And recently, thanks to my dear friend and colleague, Sharon Lawlor, I was inspired to write about one specific type of Magic in business — The Magic of Momentum.

When we are growing and evolving our businesses, it is imperative to find (and follow) the opportunities that arise that have energy around them…the ones that seem to be moving already, almost as if they had a life of their own.

A fabulous example of this just happened to me recently. I had been toying with the idea of hosting an event for some time, but the idea never really took shape. Instead, I held it quietly in the recesses of my mind and then one day…

Magic happened.

A dear colleague emailed to say she was coming in from Texas at the end of June. Was I going to be around?

Yes, yes I was.

And furthermore, it was my “Week 4” in which I don’t take client bookings or meetings, so my calendar was just itching to be filled with a project or some travel.

And like a flash of light, I had this insight: “THIS is when you can do your event!”

Suddenly I remembered my desire to host an event again…and presto bang-o just like that I have 7 people en route to an event from various points across the continent that I don’t even have planned yet! They’re the only ones I have told, and they’ve all said yes. Now tell me, if that isn’t some serious Momentum Magic, I don’t know what is. 

On a Mastermind Call this past week, we were discussing the need to consistently put energy OUT when growing your business such that the energy can return to you.

It’s the Boomerang Effect, and it goes hand-in-hand with the Magic of Momentum.

When you put consistent energy out into calling people you know, asking for support, requesting referrals, doing some speaking, attending an event, building your network online, you build Momentum. 

Now, in truth, sometimes this phase can feel like pushing a freakin’ boulder up a mountain — it ain’t all champagne and roses, gorgeous — and there will be moments when you wonder if any of it is worth it.

But then — Magic happens.

It may come as a snippet of conversation that you overhear in the bathroom at some networking event wherein the people talking at the sinks are reflecting on how much they really could use someone to come and clean their house for them.

“Imagine that,” you think. “That’s what I do…and people are looking for it!”

It may come through an email from a colleague, asking for your input on a situation that she’s having with one of her own clients. She’s referring to YOU as the expert in this matter…YOU.

“Imagine that,” you think, “she sees ME as being Just That Good!”

And when you notice these whiffs of Magic, you will find yourself putting more of YOU out there…slowly, steadily you will push that boulder up the mountain, but you’ll be smiling as you remember these wee moments of Magic. You’ll feel the energy of them, and know that, while you are pushing, yes, you are also being propelled up that mountain by the very energy that surrounds you. 

The evolution of your business has a life of its own. And you will feel it. 

And that is the Magic of Momentum.

And so, dear reader, I encourage you to pause in this moment and reflect…

Where are you feeling the Magic right now?

What opportunities that have crossed your path recently feel as though they’ve a life of their own already, before you’ve even really investigated them fully?

Who are the people in your circle that, when you spend time with them, light you up and make you feel like anything is possible? (These Magic Makers are really important to keep close!)

Ponder this…make some notes…and then go make some Magic happen in the world. I can’t wait to see it all unfold from here.

Fully completely,
Rebecca signature

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Rebecca Liston

Rebecca Liston helps her clients predict, pivot, and compete in an increasingly complex global marketplace. Her clients quickly uncover the root of their challenges and know the actions to take to overcome them. A six-time nominee for the RBC Canadian Woman Entrepreneur Award, Rebecca combines business strategy with intuition, giving her clients the edge on forward-thinking, elegant answers to their most complicated problems. Her clients are entrepreneurs with CEO-mindsets and executives with entrepreneurial instincts. She is based in London, Ontario. What if you could get the answer to your biggest business challenge, in one sitting? Visit rebeccaliston.com to find out more.