It’s Time to Stop Relying on Reports and Data to Get Ahead

In Chronicles of a CEO by Rebecca Liston

Now more than ever, the pace of business is speeding up.

Old ways of doing things are fast becoming outdated.

And we simply can’t keep doing things the way they’ve “always been done.” (Darwin showed us quite clearly the risk of not evolving with the times, after all!)

We can’t keep looking backwards, to reports and data, for example, in order to move ahead.

And we have to evolve past the place of “thinking” or “pushing” our way forward.

The reports and data have their place. But relying entirely on the past results is like driving a car by looking in the rear view mirror. And no, I don’t advocate we stop thinking, either, but sometimes “thinking” isn’t enough.

We’ve all heard about how innovations come from new ways of looking at problems.

Successful people tell me all the time that they got where they are now because they’ve “trusted their gut.”

Even the most hard-nosed business people tell me that it’s never just logic, data, and analysis. There’s a felt sense, an insight, a moment when they see the problem in a new way.

But more times than not, it’s an unpredictable process. The right idea hits you when you least expect it, when you’re in the shower or out for a run.

And typically, you have to wait for it.

With the tool of business intuition, you no longer have to wait. You just have to ask.

Business intuition is a tool for looking ahead — not backward (that unfortunate habit of “business as usual”) — and for getting out ahead of what’s coming down the pike.

The speed of business isn’t slowing down anytime soon. So to get ahead of the curve, people are looking for an advantage that intellect and data alone will never deliver. But business intuition does. If you’re curious what we actually do in a session, you can read case studies from my clients here.

I’ve always had a passion for business. But as I’ve grown as a business owner, I noticed that the way people “do” business really makes a difference in the outcomes they get. And how much they enjoy the ride. (Hint: it doesn’t have to be hard and you don’t have to push to get ahead.)

Too many people make decisions from a reactive, worried, pinched place. Or by relying on what worked before. But there is another way.

It’s easier to explain if I tell you a story. Years ago, I was getting my life back together after a rough patch. My confidence was shaken, but I was on the mend.

I’d noticed this beautiful condo nearby. With big trees. Ponds. Deer running through the yard. It was just stunning.

After months of dreaming about the place, I went to the open house. Eighteen foot ceilings. A huge bank of French windows, with a gorgeous view of the woods. It took my breath away.

I had the distinct sense of space. Room to breathe. Possibility. Openness. I thought: this is how I want my life to feel, all the time. I wanted that feeling to be my standard. I wanted every decision I make to feel that open. That alive with possibility. That spacious.

I would have bottled that feeling, if I could. But I did the next best thing — I bought the place.

And I made that feeling my standard, in business and in life.

That’s now what I do with my clients — put their values of freedom and radical self-trust front and center. And give them access to the tool to make decisions from that place, every time. Combine that with strategy and business sense, and the sky’s the limit.

The other thing you should know is that I’ve used intuition to make great decisions in my own business for years. But I wanted to be sure that I could stand by the answers I was getting for my clients. So I completed formal training in intuition work, with nationally recognized intuitive expert Lori Wilson.

I work with range of decision makers, from entrepreneurs with virtual teams to senior directors in multinational corporations.

Regardless of size, their business has a lot of moving parts — which my clients excel in managing. There’s something that’s not falling into place — a staffing problem, a launch, a major strategic initiative. My clients are successful multi-taskers, highly capable and used to things going to plan. They’ve thrown everything they know at this problem and the usual methods aren’t working, which is why they end up working with me.

Reports and data

Big love,




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Rebecca Liston helps her clients predict, pivot, and compete in an increasingly complex global marketplace. Her clients quickly uncover the root of their challenges and know the actions to take to overcome them. A six-time nominee for the RBC Canadian Woman Entrepreneur Award, Rebecca combines business strategy with intuition, giving her clients the edge on forward-thinking, elegant answers to their most complicated problems. Her clients are entrepreneurs with CEO-mindsets and executives with entrepreneurial instincts. She is based in London, Ontario. What if you could get the answer to your biggest business challenge, in one sitting? Visit to find out more.